Plastic Yogurt Cups: Why Material And Size Matter

1. Plastic Yogurt Cups packaging design affects shelf visibility

Some container features help brands stand out in ways that consumers may not realize. The "first impression" of a product can be influenced by:

Size: The height and width of the front of the product can be enlarged to maximize visual impact.

Shape: The larger cone on top may reflect dark store floors. Cans or spheres will reflect bright store lighting and allow the product to glow.

Quantity: When food cups are combined into a multi-pack, the repetition or continuity of graphics can create greater visual impact.

Positioning: Multi-pack products are naturally positioned correctly on the shelf, but individual yogurt cups must be positioned manually by in-store personnel. Branding may be lost if the front row of the product is not facing forward.

Shelf-ready packs: When multiple packs are bundled into a single pack, they can create a larger, more eye-catching unit within a smaller item.

Shadow: The traditional yogurt cup shape has an overhanging rim that casts unwanted shadows on the product. Modern packaging equipment can create more concealed collars to minimize this effect.

New consumer packaging designs reflect people's values, including freshness, nature, and sustainability

2. Yogurt cup design can enhance sustainability

Truly sustainable plastic should be recyclable to reduce the amount of plastic that ends up in landfills and oceans. PET can also be used to make containers using less material than other plastics and create lighter-weight cups. This reduces shipping weight, fuel consumption, and carbon footprint during transportation. Yogurt cups made from recyclable or partially recycled materials reduce waste and close recycling loops, helping our customers and consumers achieve their environmental goals.

As interested consumers learn more about sustainable packaging, trends suggest they will prefer containers that use fewer resources and close the recycling cycle. Until then, packaging creators can educate consumers about truly sustainable packaging by calling attention to their carbon reduction achievements.

To learn more about plastic yogurt cups, please click: Plastic Packaging Containers